The release of Final Fantasy XIV coincided with one of the most complicated economic crises in modern history. We had to find ways to cheer up the fans.
Objective:
Relate the promotion of the game with positive stimuli.
Solution:
A simple and fun campaign that consisted of sharing your most curious experience as a traveler. In this way, we managed to get users to have fun with very ingenious stories while giving away a special edition controller to the winner.
If you like to know more about this campaign, let me know here. I will be happy to share with you more details!
