Cocktail contest
London, UK
The well-known brand of whiskey, Macallan, wanted to gain loyalty among hoteliers to increase loyalty and put their brand in the hands of consumers.Objective:
Encourage the use and consumption of certain brands of whisky.
Solution:
A cocktail competition platform, promoting it from renowned hospitality schools and bars with amazing prizes.
Result:
Hundreds of barmen and students participated in the contest creating really amazing and creative cocktails, promoting Macallan and increasing the loyalty thanks to that experience.
My work
1 - Contest platform creativity, UX/UI.
If you like to know more about these works, let me know here. I will be happy to share with you more details!
