Marvel vs Capcom
Madrid, Spain
Marvel vs. Capcom is a series of crossover fighting games developed and published by Capcom, featuring characters from their own video game franchises and comic book series published by Marvel Comics.
Marvel vs Capcom is one of the most famous fighting games on the market, which combines Marvel superheroes with characters from the Capcom universe (Street Fighter, Resident Evil...).
My work
1 - Art design for social media marketing purposes (official campaigns, official blog posts...).
2 - Content for the official blog and official social media channels.
3 - Official community management in Spain.
4 - Creative campaigns design and execution.
I have worked specifically for Marvel vs. Capcom 3: Fate of Two Worlds and Ultimate Marvel vs. Capcom.
Creating a very simple campaign on Twitter for MvC3: Fate of Two Worlds, I got our first trending topic in Spain (first of six).
The campaign:
Objective:
Get impacts on Twitter and generate hype before the releasing of the game Marvel vs Capcom: Fate of Two Worlds.
Solution:
I thought of making a very simple contest that would be very easy to share. In this way, a user only had to share an RT and mention Koch Media and the game to win a metal case and a comic.
The tweet was the following:
"I retweet this so that @kochmedia_es gives me a collector's edition of Marvel vs Capcom in a metal box."
Results:
Thanks to this simple campaign I got my first trending topic on Twitter Spain from @kochmedia_es.
Thousands of participants.
More than one million impacts on Twitter.
If you like to know more about these works, let me know here. I will be happy to share with you more details!
